GOOGLE ANALYTICS TRACKING
Google Analytics is the best product out there for tracking and analyzing traffic and your visitors’ behavior on your site. Every report we send you moving forward will incorporate Google Analytics reports and will serve as the basis for all analysis we'll do on your site and any online marketing recommendations we make. If you don’t already have a Google Analytics account, we will create one for you. If you do, we'll make sure all of the pages on your site have Google Analytics tracking installed and all appropriate goals and goal funnels are configured properly for optimal analysis. In addition, we will work with you to place a value on each goal and identify your most lucrative keywords. Goal tracking allows us to track salient online traffic sources and number of leads that come to your business via the website, which helps us improve our SEO efforts to target those visitors most likely to convert into customers.
We'll begin our keyword research with your initial keyword list and your Google Analytics data.
We will plug your primary keywords in our tools in order to be provided with all of the variants of these keywords in order to determine what your customers are actually querying when searching for your services. We'll discover every combination of keywords that describes your business, and analyze the search volume and competition for each. We'll ask you for a preliminary list of keywords that people would use to find your business. This gives us a good starting point for our keyword research and allows us to know what areas on which you wish to focus.
WEBSITE ANALYSIS REPORT
The first report you’ll receive from us is the Website Analysis Report. We will begin the process of optimizing your site by reviewing your website at both the on-page and server levels in order to determine the best strategy moving forward. This analysis helps us identify any problems your site may be encountering that are hindering your site’s ability to rank, and we’ll let you know exactly what needs to be done to remedy the situation. We will implement all of our recommendations for you, so there is no action needed on your part in this phase – unless you opt to make the changes on your site yourself.
Once all of our keywords are selected, we'll immediately run a ranking report to show where your site ranks for those terms in addition to current organic traffic volume, prior to implementation of our optimization tactics. This report will serve as a baseline that we will compare against the one we run after the initial optimization is complete.
Once we have a solid list of keywords (a combination of your keyword suggestions and our researched keywords),
we'll send it over to you for approval. You should identify any false positives (such as services on which you don’t wish to focus).
Be aware that awkward keywords are highly likely because we are targeting search queries, not sensible phrases.
People search for some pretty awkward things, and we want to get you on the front page for those highly-searched terms!
Sixteen percent of searches each day have never been searched before. Therefore, it’s important to not disregard any variations of your most important keywords. It’s best practice to incorporate ‘long-tail’ keywords into your overall keyword list. These keywords consist of 4-5 words and tend to convert at a much higher level due to their specificity. We'll find the keywords that will bring you the most qualified traffic that you have the best chance to rank for and make our recommendations accordingly.
KEYWORDS ADDED IN TITLES & META DESCRIPTIONS
Once our keyword list and page assignments are complete, we'll add the keywords into key elements of the pages on your site: the title tags and Meta descriptions. The title tag is the text you see at the top of your browser window when you look at a web page, as well as the big blue text that serves as the title of your search engine result listing. The title tag is a key factor in search engines’ results because search engines recognize that the title of the page is indicative of what the entire page is about. Meta descriptions are the short paragraphs (what Google calls ‘snippets’) under your title in your search engine result listing. Digital Consulting KC can write your titles and meta descriptions in a captivating way that will catch the eye of any searcher looking through the search results pages.
KEYWORD ATTRIBUTION TO PAGES
We will create what we like to call a “Keyword Mapping Report”. This spreadsheet will outline our plan for keyword placement and serves as the foundation of our strategy moving forward. We will attribute keywords to the most appropriate pages based on relevant content and level of importance. For example, we'll place the most competitive and most searched-for terms on the homepage, as the search engines recognize your homepage as the most important page on your site and will give it extra weight.
Since search engines rank on a page level, at times, additional pages are needed in order to support the keywords we have selected. If this is the case, we will outline any new page recommendations within the Keyword Mapping Report.
NEW PAGES COPY-WRITING & CREATION
If you already have sufficient pages on your website, we may not require any new ones!
However, since search engines rank on a page-level and it is important to not stuff too many keywords on one page, many times additional pages of copy are a necessary addition to the overall optimization strategy. Our creative and talented copywriting team will write these new pages for you and we will create and implement the new web pages accordingly.
If more new pages are necessary than are included in your plan, we can add these a la carte for you (or you can opt to write them yourself – we’ll provide guidance, don’t worry!).
KEYWORD ADDITIONS TO WEBSITE COPY
In addition to titles and meta descriptions, it is extremely important to add keywords into the body content of the page. Search engines will deem your page irrelevant if the keyword we're targeting isn't included in the text on the page! It is important to ensure any and all copy on your site is unique, and does not mirror content from any other site on the web. We will determine which pages are in need of additional copy and/or keyword insertion and will create unique, quality content to be added to each of these pages. In order to streamline this process, we will discuss with you the keywords we find on your website, along with our additional recommendations as well. Once we agree on the keyword additions, we will implement them onto the site verbatim.
CRAWL ERRORS & HTTP STATUS CODES RECTIFICATION
Search engines want to know your site is well-maintained before sending users there. It is for this reason that crawl errors and erroneous HTTP status codes can affect your site’s ability to rank. We will discover any rectifiable crawl errors and HTTP status codes to ensure optimal usability. Additionally, we will normalize any URLs causing duplicate content on your site.
CUSTOM 404 ERROR PAGE
We can create, or optimize, a custom 404 error page for your website. A 404 page is put in place so that when a page is requested on your domain that does not exist, both users and search engines are directed to a page that allows for a continual flow on your site so they may continue browsing with ease. The custom 404 page we create for you will embrace the same look and feel as your site and will direct them back to the actual pages on your website (mirroring that of a sitemap). Prior to the creation of a custom 404 page, when a non-existent page is requested, a blank page appears providing users with a "404 Server Error/Page Not Found" reflecting no affiliation with your website. Since search engines do not have the ability to click the ‘back’ button, they are forced to leave your site and no longer crawl the pages within, likewise, users are likely to become frustrated and leave your site entirely. A custom 404 error page encourages users and search engines to stay on your site and continue viewing actual pages.
SEO LAUNCH & INITIAL SEO COMPLETED REPORT
Immediately after we launch your initial SEO campaign, we'll provide you with a report detailing all of the steps we have taken to optimize your site. All of the initial contract deliverables will have been completed at this point, and monthly progressive optimization will begin.
We will also send you an update on any traffic and ranking improvements we have seen. You will receive your second invoice at launch as well.
GOOGLE+ PROFILE CREATION
Moving forward the Google+ social network will undoubtedly continue to influence Google's search results for your business. We will setup and enhance your Google+ business profile as well as update your Google+ stream on a quarterly basis to ensure an active profile and support your SEO campaign. We recommend keeping your profile updated on a more regular basis with stream updates, comments, +1's and responses to users, in addition to the posts we will create for you.
PROGRESSIVE MONTHLY OPTIMIZATION
In order to stay ahead of your competitors, keep those rankings high and keep those leads coming in, you NEED to continually and consistently be optimizing your site. Within your progressive monthly optimization, we will work continuously to improve upon the rankings,
60-DAY PROGRESS REPORT
Two months after launch, we'll send a report that compares your newly acquired rankings and organic traffic with that of the pre-optimization report. If you’re not too busy answering all your new inquiries from the website, you'll see just how effective our campaign has been thus far!
Links from other sites are the most important factor Google considers when ranking websites, and links from trusted sites that deal specifically with your topic are the most valuable of all. You can view links to your site as a ‘vote’ for your site. The more trustworthy a site is, the more trustworthy that link is in Google’s eyes. Each quarter, we will compose and distribute articles to webmasters and bloggers around the web for inclusion on their sites.
Each article will be written specifically about your industry and include a link back to your site. We will provide for you a variety of link types and link sources for a natural back link profile. Continued link building is pivotal to maintaining and improving the rankings we achieved with our initial blitz.
Now that we've gone over the SEO process, let's get started! We’ll set up a call with you to review everything and answer any and all questions you may have. Thank you again for choosing Digital Consulting KC!