Mobile Push Notifications: Help or Hindrance?

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Mobile Push Notifications: Help or Hindrance?

Mobile Push Notifications: Help or Hindrance?

When done right, mobile push notifications can engage your customers and get you the best ROI. However, few marketers get them. Here is a brief on what to do (and what not to).

Follow industry-specific best-practices for notifying consumers, suggests Microsoft in the following infographic: “Opt-in notification rates can vary a lot across all verticals.”

Don’t blast generic push notifications to all customers, states Microsoft. Instead, “personalize push notifications based on various demographics.

” Push notifications personalized to individual user preferences see conversion rate improvement up to 300%,” according to the infographic.

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