June 13, 2014 

 
 

In my last column, I stressed the importance of producing quality content, but a website packed with amazing content and top search-engine rankings won’t do your business any good if your visitors don’t stick around long enough to read it.

After all, isn’t the purpose of great content to convert visitors into leads and then eventually into sales and revenue?

The majority of website visitors know within the first three to five seconds if they are going to leave right away or stick around for a bit. To make a great first impression, your website needs to look great, be easy to navigate and present its content in a way that is easy to read… Read More

 Contributor:

Jonathan Long

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“How often do you drive home from work barely listening to the radio, easily ignoring the numerous advertisements aired? If you’re like the majority, this happens all too often. Despite the loud over-bearing radio personality who’s trying to convince you to buy double glazing, traditional marketing methods are becoming less and less effective at catching […]

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June 13, 2014 

Industry commentators have been keen to sound the death knell for traditional SEO in the wake of recent updates (and full-on algorithm switch-outs) from Google.

It’s arguable that they have good grounds to make such dramatic claims. In its never-ending battle to have its search spiders behave more like humans, the big G has increasingly moved away from rewarding those who tick the boxes on technical elements and has instead placed a growing emphasis on social signals and quality content.

However, I’m of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years… Read More

Contributor:

Gerald Heneghan

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June 13, 2014 

 
 
 

Consumers have been relying on the Internet to find businesses and products in their local areas for years. They use social media, review websites, and mobile search to conduct research before making their purchases in local stores. Consumer shopping habits are always evolving. In fact, consumers adopt new technologies much faster than businesses, large or small.

Local businesses may look at online marketing as too complicated to tackle. This complexity has been created by multiple marketing and advertising channels. Each seems to change every few months while new ones are being added. The environment is dynamic and fluid…Read More

Contributor

Melih Oztalay

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June 13, 2014 

 
Digital marketing as a mega-trend is quickly revealing Early Adopters and Laggards. Where are you on that spectrum?

A brief history of business technology:

  • In the late 1980s you had to have a fax machine (and fax number on your business card) in order to be seen as a credible business

  • In the late 1990s, no legitimate company would be caught dead without a website (in fact, any company without a website was probably dying as a result)

  • In the late 2000s (and more so every day), any business without a proactive plan to manage social media was falling behind its competition

  • In the 2010s, if you still have a fax machine (and fax number on your business card), you may be in more trouble than you though… Read More

Contributor

Larry Myler

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June 13, 2014

Although nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Google GOOGL -0.26%, Bing, and other web searches are often the starting point for consumers seeking information or looking for businesses on the web.
According to Vocus, 82% of mobile shoppers use search to influence their purchasing decisions, and 70% of mobile searches for products or services will result in a sale in the near future. As such, being easily findable and accessible via search engines is a vital element of operating any kind of business. For entrepreneurs, that importance is magnified. Here are the top seven ways that SEO is uniquely important for entrepreneurs...Read More

Contributor

Jayson DeMers

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June 20, 2014

 
 
Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.

Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found.

Other top objectives for websites: increasing visitor engagement (42% of respondents say it’s a top priority), increasing sales transactions (35%), and increasing brand awareness (32%)…Read more

 

By Ayaz Nanji

 
 


 June 20, 2014

 
 
 
 

Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.

The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail.

This shift towards mobile has been rapid: From 2011 to 2013, email opens on mobile devices increased 30%. Read more

 

By Ayaz Nanji



 

July 25, 2014

 
 
 

Search engine optimization is a burgeoning industry that continues to experience a fast rise in popularity—due, in large part, to an enthusiastic effort by Google engineers to create more relevant and organic search results for users.

With constant updates and tweaks to its algorithms, Google is attempting to improve how websites are created, developed, and experienced. One way Google attempts to improve the user experience is to penalize sites that knowingly or unknowingly break Google’s rules. The usual result is the devastation of the penalized company’s Web presence.

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July 25, 2014

 

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here are 10 marketing plays that helped the 2014 World Cup become the most watched in history.

1. Use controversy to your advantage

In a country where it can be unsafe to take a taxi and ATMs are too often tools for hackers to rob unwitting tourists, one stadium received $900 million in government funds to be built for the World Cup—and 13 other stadiums were also funded by the state.

Riots and protestors occupied building areas until they were forced out by police. Around the world, news of violence surrounding the Cup spread like juicy gossip. The World Cup took the negativity in stride and used it to boost viewership; as the games progressed, the bad press subsided, replaced by vast audiences.

The lesson: controversy, handled well, can be parlayed into increased audiences.

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July 25, 2014 

 

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think…

Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.

Moreover, shoppers assess a product within 90 seconds to determine whether to purchase it.

Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return.

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September 12, 2014

 
 
 

“Sticky” has become a buzzword, describing everything from the memorability of a catchy tagline to the rewatchability of a viral video. From a marketing perspective, “sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that gets lost in a sea of white noise. With infinite options and low attention spans, today’s audience needs sticky content if you want their attention for more than a nanosecond, or if you ever want them to revisit your site.

If you’re currently driving traffic to your website through SEOsocial media marketing, or some other means, you need to make sure your users are sticking around long enough to take action. After all, traffic and conversion are co-dependent; without one, the other doesn’t matter at all.

Here are 20 ways to optimize your site to retain inbound traffic:

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kansas city seo



October 8, 2014

 
 
 

How does the color in your logo make your customers and prospects feel?

 

ere’s a look at the emotions certain colors elicit and iconic business logos that use those colors.

Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline’s infographic.

“Green is associated with the harmony of nature,” states the infographic. “What you feel is calm, relaxed, trust, peaceful, and hopeful.”

Black conjures ideas of sophistication and boldness. “Black is associated with the formality and mystery of night,” suggests FinancesOnline.

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How to get help with branding and graphic design in Kansas City

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kansas city graphic design



October 8, 2014 

Five Signs That Your Website Needs Updating: Websites have become a big part of marketing. Businesses and organizations are always using them as part of their marketing strategies. A website that has been done right will be successful in a lot of ways. There may come a time, though when that would stop. It’s not always that a website delivers as it’s expected to. This is the time that a website needs a full updating. A website owner, however may not know exactly when this needs to happen. The good thing is, Digital Consulting KC knows when that time is just by running a quick analysis of your current website. But if you want to make a determination on your own, here are five signs you can use in order to make a final decision for updating your Website.

 

1.) Changing objectives

 

The main mission of the website is usually clearly outlined when it’s being created. Over time, this may however change. A business or organization may find itself in a position where its objectives have taken a new turn. This would also mean that the website needs the same. 

 

2.) Look And Feel of Your Website

 

When people visit a site, they tend to concentrate on the whole look of the website. Sometimes visitors don’t even get to the content because the appearance is not very appealing. The look of your website may have been passed by time. People need to feel that they are moving with the times and a website has to cater to that. This all comes down to graphic design.

 

3.) Advancing technology

 

Technology is something that changes dynamically. In a matter of months you may find that there is a new applications or a social community network that people are very interested in. A website has to be able to provide for the growing needs in technology.

 

4.) Feedback

 

An effective website should also be able to provide feedback from customers. There are a lot of ways that this can be done. If your site is not doing that, then its time for some change.

 

5.)Mobile optimization (Responsive Design)

 

Optimizing websites for mobile use is now a prerequisite. Users should be in a position to access the site from any mobile device.

 

By Alex Mikhael

 

Tags:

website design kansas city

responsive website design

graphic design kansas city

kansas city seo



October 9, 2014

 
 
 

The Top Google Search Rank Factors in 2014

When creating a website, the Google search ranking is always at the top of the priority list. Everyone wants a better ranking on Google search results. This is why people are always looking for ways to make that happen. There have been certain guidelines that people have been following to increase their chances of better rankings. However, these guidelines are not set in stone and are subject to change. Here is a look at some of the factors that have influenced Google rankingsin the year.

 

 

Content

This is one of the things that always remain constant over the years. The kind of content on a website contributes a great deal to its search results rankings. Good quality content is always a big boost when it comes to ranking. This year’s research has shown that the depth of the content is also essential. An element like the sentence count is also an attribute.

Keywords

The use keywords has always been emphasized when doing SEO. The contribution of keyword on Google rankings has shifted a little. Keywords are still critical when it comes to titles and outlining the subject. Now the density of the keywords is not as important as it used to be.

Social media use

The use of social media platforms is also an element that affects site rankings. The number of tweets or Facebook likes a page has will affect its position in search results ranks. More use of social media platforms on websites has yielded positive results. 

 

Better detailed pages also seem to have better rankings as research shows. There are sites that include images and videos in their content. More word count on pages is also a factor that contributes to better Google rankings. The language used is also very important. Language that is easy and simple will get a page better ranking on Google search results. As time changes, so does everything else; this why it is important to know what matters when creating a website. 

 

Source of images and statistics according to a recent report from Searchmetrics.

 



October 10, 2014 

Social Media As A Marketing Platform

 

Over the last few years, marketing tactics and strategies have changed. Technological advancements like the internet has brought about new ways of marketing. One of the platforms that professional marketers are able to utilize is social media. It is a place where people interact with each other and are able to share information and ideas. Information can move from one user to the next and resonates throughout the social network. This is mainly because sharing of information from a close and trusted person. Business persons have realized that this is the way to go and even hire professional online marketers, especially small business entities.

 

Social networking is particularly important for Small business marketing. Electronic media is efficient for small businesses because it is affordable to use. This type of marketing aims at creating traffic towards the site of the business entity. By doing this, information about its products and services will spread and will earn the business more customers. Using social platforms to market is a modern and current approach to marketing.

 

Social media is very popular today and it spreads all over the world. A person from one continent is able to interact with another person from another. This type of marketing is referred to as electronic word of mouth. It is because information passes from one individual to another as if they are talking. Social platforms allow people to follow them and this creates brand loyalty. People become attached to the company products and recommend it to their friends on how good it is. This will broaden small business marketing to multitudes of customers. We can help you improve your small or medium business company status, go ahead, and do it on social networks. It has proven to be effective especially in new and upcoming brands in the market.

 

Article by Alex Mikhael

 

Tags:

social media

social marketing

facebook advertising

small business marketing




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