10 Most Authentic Global Brands

10 Most Authentic Global Brands

Customers say Disney is one of the most authentic international brand, adhered to by BMW, according to a current research from Cohn & Wolfe.

The record was based on data from a survey of 12,000 customers in 14 nations. Respondents were asked whether they locate significant brands to be “open and also sincere” then to assess each company on seven key qualities of credibility.

Some 75% of customers checked state they do not think brands are open and honest generally.

After Disney and also BMW, Microsoft ranks as the next most genuine brand; Amazon.com, Apple, Intel, Audi, Samsung, Adidas, as well as Lego complete the remainder of the top 10.

Examine out the record to see the complete listing of the leading ONE HUNDRED brands, along with a break down of the outcomes by nation and also market.

About the study: The record was based on information from a survey of 12,000 customers in 14 nations.