Are Your Emails Reaching Your Audience?
Are Your Emails Reaching Your Audience?
Only 79 % of legitimate marketing messages sent by brands are showing up in customers’ inboxes, with the rest ending up in spam folders, according to a recent record from Return Course.
The record was based on an evaluation of 357 million advertising messages sent by identified brand names to subscribers. Inbox placement stats were based upon performance throughout compared to 150 mailbox suppliers in North America, South America, Europe, and also the Asia-Pacific region.
This year’s 79 % email deliverability rate is down from 83 % in 2014, the analysis discovered.
Deliverability Rates by Country
Emails sent out by marketers in the USA get to subscribers’ inboxes 76 % of the time, the evaluation located. Merely one nation analyzed, Brazil, has a lower e-mail deliverability price (74 %).
Email deliverability rates in Germany, France, and the United Kingdom dropped this year compared to 2014; in Spain the deliverability rate stayed the exact same as well as in Italy it raised by 2 %.
Deliverability by Sector
Email messages sent out by brands in the health/beauty (96 % deliverability price), food/beverage (93 %), and also apparel (92 %) sectors are one of the most likely to reach consumers’ inboxes.
Messages sent by innovation (45 % deliverability price) brand names are the least likely to reach their targets.
Concerning the study: The report was based upon an evaluation of 357 million advertising and marketing messages sent by identified brands to subscribers. Inbox positioning stats were based upon performance throughout greater than 150 mail box suppliers in North America, South The u.s.a, Europe, and also the Asia-Pacific region.
