Better Collaboration Between Brands and Agencies

Better Collaboration Between Brands and Agencies

Executives say the biggest thing preventing far better collaboration in between brands and advertising agencies is a lack of helpful reporting/metrics, according to a current credit report from Oracle Advertising and marketing Cloud and Forbes Insights.

The credit report was based upon data from a worldwide survey of 255 execs. Three-quarters of participants help business brands, 12% for advertising and marketing agencies, and 13% for modern technology vendors that sustain advertising and marketing programs.

Some 28% of respondents claim among the leading two obstructions to brand-agency partnership is a lack of information that assists to gauge the performance of programs.

26% of claim a lack of training and ability advancement for totally using advertising and marketing modern technologies is a top obstruction.

Participants say the leading benefits of better brand-agency cooperation would be the capacity to exploit a lot more on consumer data/analytics (20% state so), the creation of even more efficient advertising and marketing approaches (18%), and the execution of more effective cross-channel programs (18%).

About the research: The file was based on information from a worldwide study of 255 execs. Three-quarters of respondents help business brands, 12% for advertising and marketing companies, and 13% for modern technology vendors that support advertising and marketing programs.