Better Collaboration Between Brands and Agencies

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Better Collaboration Between Brands and Agencies

Better Collaboration Between Brands and Agencies

Better Collaboration Between Brands and Agencies

Executives say the biggest thing preventing far better collaboration in between brands and advertising agencies is a lack of helpful reporting/metrics, according to a current credit report from Oracle Advertising and marketing Cloud and Forbes Insights.

The credit report was based upon data from a worldwide survey of 255 execs. Three-quarters of participants help business brands, 12% for advertising and marketing agencies, and 13% for modern technology vendors that sustain advertising and marketing programs.

Some 28% of respondents claim among the leading two obstructions to brand-agency partnership is a lack of information that assists to gauge the performance of programs.

26% of claim a lack of training and ability advancement for totally using advertising and marketing modern technologies is a top obstruction.

Participants say the leading benefits of better brand-agency cooperation would be the capacity to exploit a lot more on consumer data/analytics (20% state so), the creation of even more efficient advertising and marketing approaches (18%), and the execution of more effective cross-channel programs (18%).

About the research: The file was based on information from a worldwide study of 255 execs. Three-quarters of respondents help business brands, 12% for advertising and marketing companies, and 13% for modern technology vendors that support advertising and marketing programs.

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