Revamp Your Email Marketing Strategy In 2015

 

A Few Hints on How to Boost Your Email Marketing Strategy in 2015.

Today marketers are advancing into 2015 having shifted more of their focus and attention to email marketing, which is better than new technology. Just how does one increase email open rate? According to research several results revealed how the marketing experts were eager to get tips on email marketing to further fuel their campaigns.

The same studies indicated that only a fraction of the online marketers believed that incorporating newer innovations would result into any significant change on their email marketing strategy 2015.  Majority of those who were surveyed indicated that the email is top ranked when it comes to investment return. Next is followed by social media, search engines and direct marketing offline.

What Are the New Tips of Email Marketing?

More than half of those surveyed are to achieve a greater amount of click through rate as well as interaction through the email. There are those who argue that building a fully integrative plan at the start of the year on marketing will produce better results for the organization. There is the argument that an improved collection of data is beneficial provided it is properly managed. Techniques here involve the use of email tools of marketing such as automation and split testing. More focus will be directed onto the collection of data as well as the tools used in email marketing. In this, marketing in line of the data quality, selection of segments as well as lines of segment represent important pillars of success.

The technique known as split testing assists the marketers to gain more useful data on their campaigns.  For several brands, this tactic is widely underutilized. A good number of the online marketers test certain subject lines on their emails. Split tests apply several testing options to achieve their final findings. Importance of the subject lines is drawing more email marketers.

As soon as the consumer highlights/clicks on these subject lines on the email, the content reveals itself. The method is really beneficial to the marketers of content that hope to achieve their targets effectively. Visitors will be shown a single version of an email or landing page. The marketers can also gauge the amount of time the visitors dwell on certain pages where they advance further to. This information is important in giving the marketers the knowledge on the areas, they should maximize their content. The design and layout of the content as well as the headlines can all be tested to determine how effective they are.

 

By Alex Mikhael- Digital Consulting KC LLC