Business Gains by Using Events to Reach Customers

Business Gains by Using Events to Reach Customers

Trade shows, webinars, as well as conferences are the leading three event types that businesses take part in to connecting with present or prospective clients, according to a current record from Need Metric and also Participate in. The report was based on information from a survey carried out in August and September 2015 of 202 businesses (68 % B2B-focused, 11 % B2C-focused, 21 % blended). Some 80 % of the businesses checked say they either host or take part in seminars, 69 % host/attend trades hows, and also 55 % participate in webinars. Various other preferred occasion types are partner events (44 % participate in), company-hosted area events (39 %), as well as customer team conferences (29 %).

Below are business gains by using events to reach clients.

Consumer Involvement

You can host webinars, video content is king. By hosting a webinar you are providing customers old and new with a face to put with the service or product that you provide. This is important because you are showing that you are serious about your customers by standing by your brand and what it can do for them. You can do an instructional video, have a question and answer session, or simply show case what you have done for example taking out dated websites and revamping them.

Nearly three-quarters (73 %) of respondents state occasions are just one of the much better sales and also advertising and marketing methods that a company can utilize to connecting clients.

New Customers

By putting your company in a “brick and mortar” building you make it easy for new customers to see what your company is all about. By attending trade shows and conferences you are able to network with new people, hand out business cards, and give examples of what you have to offer. Your company can also demonstrate its portfolio to establish credibility with new customers. Take advantage of these types of events they are great opportunities for growing your business.

Some 65 % of respondents state that much less compared to half of their new consumers are reached through events.

ROI

Events have proven success to more than half of the businesses looked at in this study. Getting out there and sharing information about your business to your existing and potential customers is an important part of persuading them to do business with your company instead of others. Bringing as you can see below a return on investment and success financially to your brand.

Almost three-quarters (73 %) of participants state they see favorable ROI from events, 8 % state they break even/lose cash, and 19 % fail to know/don’t step.

Regarding the study: The report was based upon information from a study conducted in August and also September 2015 of 202 businesses (68 % B2B-focused, 11 % B2C-focused, 21 % mixed).