Consumers Change Shopping Habits with Local BusinessesCassie Carlson
June 13, 2014
Consumers have been relying on the Internet to find businesses and products in their local areas for years. They use social media, review websites, and mobile search to conduct research before making their purchases in local stores. Consumer shopping habits are always evolving. In fact, consumers adopt new technologies much faster than businesses, large or small.
Local businesses may look at online marketing as too complicated to tackle. This complexity has been created by multiple marketing and advertising channels. Each seems to change every few months while new ones are being added. The environment is dynamic and fluid…Read More