What Consumers Want From Brand Emails

What Consumers Want From Brand Emails

Mostly people sign up for a company’s emails to receive discounts or coupons.  Loyal and new customers also love to get the promotions to let them know what the new current deals are.

The report was based on data from a survey of 1,251 consumers age 14-67 who live in the United States.

Some 85% of respondents say receiving discounts with that brand is the most important reason they give out their email information.

Less than half—41%—say product/service updates is a key reason for signing up.

38% say they subscribe if they love a brand, and 27% want to be part of product research.

The best thing the consumer could get in their email is a coupon for a percentage off the product of service. (35% say they prefer those most), free shipping (20%), free trials (14%), and dollar-off promotions (14%).

Some 60% of respondents say they receive too many promotional emails from brands and they no longer give their updated email information when prompted.

About the research: The report was based on data from a survey of 1,251 consumers of age 14 to 67 who live in the United States.