Content Marketing Staffing Trends for 2016

Content Marketing Staffing Trends for 2016

Some 43% of business say they plan to raise the number of personnel dealing with material advertising in 2012, according to recent research study from Curata.

The report was based on information from a survey conducted in March 2016 of 1,030 execs and also marketing professionals. Some 48.5% of participants help B2B business, 15.2% for B2C firms, 27.7% for hybrid B2B-B2C firms, and 8.6% for non-profits. More compared to half (54.4%) of the companies consisted of in the study have yearly income of less than $10 million.

Listed below, essential searchings for from the record.

Personnel Size

87% of respondents state their company has a content marketing team.
68% of firms have a team size of between 1 and also 3 individuals.

Leadership

42% of respondents say their company has an executive in charge of material marketing; 51% claim they will have a material marketing leader by 2017.

21% of participants say the title of the boss of their company’s material advertising and marketing initiatives is material advertising director/manager.

Missing out on Skills

41% of participants state one of the most vital skill-set missing out on from their material marketing group is material creation.

Regarding the study: The report was based on information from a survey performed in March 2016 of 1,030 marketers and executives.