Content Preferences of Millennial B2B Buyers

Content Preferences of Millennial B2B Buyers

How involved are Millennials in B2B getting decisions? What are the content inclinations of these customers?

To locate out, Sacunas conducted a study in July 2015 of 1,469 workers in the United States that were birthed between 1979 and 1995 (age 20-35 at the time of the survey). Respondents were asked concerns about B2B buying choices within (or for) their firm.

Some 73 % of respondents state they are entailed in a product/service B2B purchase decision-making process at their business.

Decision-making obligations increase with age, the study located: Roughly two-thirds (67 %) of Millennials age 20-24 credit report being associated with an acquisition process, contrasted with 72 % of Millennials age 25-29 as well as 77 % of those age 30-35.

Here, extra key findings from the record.

Research Networks

A lot of Millennials evaluated (56 %) claim that electronic stations such as search engines, vendor websites, as well as social media networks are the most important networks for researching brand-new B2B items and services.

Material Styles

Some 29 % of participant say video is the material style they choose most when seeking B2B vendor info.

Content Types

The content types Millennials most desire from B2B vendors are training pieces/demos (39 % cite as their top needs) and also product information (29 %).

Regarding the study: The file was based on information from a study performed in July 2015 of 1,469 B2B staff members in the United States who were birthed in between 1979 and also 1995 (age 20-35 at the time of the survey).