Top Objectives and Challenges For Data Driven Marketing

Top Objectives and Challenges For Data Driven Marketing

Corporations are increasingly including information into their advertising and marketing efforts in order to produce more individualized client experiences as well as better action ROI, according to a recent report from Ascend2.

The record was based on data from a survey of 234 advertising and marketing, sales, as well as corporate specialists from around the globe.

Some 60 % respondents say developing a lot more customized client encounters is a crucial goal of making use of data as part of their advertising initiatives; 51 % claim measuring data-driven ROI is a leading objective.

Below, additional vital findings from the rating.

Top Barriers

Majority (59 %) of respondents claim bad information high quality is a top challenge to their data-driven advertising and marketing initiatives; 51 % state integration across platforms is a significant obstacle.

High quality data

Simply 16 % of respondents state the quality of the information they use for advertising and marketing objectives is great; 57 % claim it is somewhat great, 23 % say somewhat poor, and 4 % claim very bad.

Information Resources

Some 85 % of companies checked claim they use information they accumulate themselves; 49 % use information from marketing partners, and also 40 % acquisition data from third-party sources.

Regarding the research: The report was based upon information from a survey of 234 advertising and marketing, sales, and corporate specialists from all over the world.