Doing Business on Facebook- Some helpful Tips!

1) Let multiple voices emerge – You can make anyone who has a Facebook profile into a business page administrator, virtually enabling your whole staff or marketing team to contribute to the social conversation.   Social media does not require a single spokesperson who does all the talking on behalf of your brand. In fact, one of the unique benefits of a Facebook Business page is that it can offer a way for you to scale your employees voices while still keeping it within the same brand umbrella and pointing value back to the brand.

2) Be Searchable. For Facebook business pages, be sure to set your privacy settings to public, otherwise it will be difficult for fans and customers to search and find you on Facebook.  Many businesses that set up Facebook Business Pages wonder why they gain little fan activity on their Facebook pages, the simple, yet often deceiving answer is that you must manually change your settings on Facebook when setting up your Facebook Business page to ensure that your privacy settings are off, and that you are in fact searchable by Google, Bing and of course Facebook.

3) Clean up your Facebook business page URL – If your Business Page has more than 25 likes, you are eligible to create an original Facebook URL.  Incorporate your business name into your Facebook Business page URL and shorten it up, make it easy to remember, search for and look up.  Shortening your URL also allows for greater marketing reach, now you can take your shortened Facebook URL and add it to business cards, websites, and other print material alongside your Twitter handle or LinkedIn name.

4) Share the love. Once your company has an official Facebook business page, start liking other companies.  Like your competitors, companies and brands you love and other businesses within your industry.  This will not only widen the reach of your Facebook communication, it will also give you an upper-hand advantage in the marketplace.