How To Generate Content Ideas

How To Generate Content Ideas

A lot of marketing professionals still establish concepts for material based upon instinct instead of research or data, according to a recent credit report from Rundown.

This report was based on data from a survey performed in 2015 of 330 self-identified content marketing experts who function for companies found in the United States.

Some 88 % of respondents say their group creates material concepts in routine group meetings, and also 76 % say suggestions are developed during committed brainstorming sessions; 60 % of participants say content ideas are generated by specific employee.

Only 28 % of respondents state content suggestions originate from research study.

Majority (52 %) of marketing experts surveyed state their team does not have a clear understanding of what jobs, as well as why, relating to material.

Some 82 % of respondents state they do not have a clear understanding of the ROI that their material delivers.

Concerning the study: The credit report was based upon data from a survey conducted in 2015 of 330 self-identified material marketing professionals who function for firms situated in the USA.