How Mobile Readers Interact With Marketing Emails
June 20, 2014
Mobile devices are now the most popular platform for interacting with marketing emails, but it’s becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.
The analysis of 6 million email marketing campaigns sent by Campaign Monitor found that 41% occurred on a mobile device in 2013, compared with 28% on a desktop and 22% via webmail.
This shift towards mobile has been rapid: From 2011 to 2013, email opens on mobile devices increased 30%. Read more
By Ayaz Nanji
