The Impact of Responsive Design on Email Engagement

The Impact of Responsive Design on Email Engagement

Brands that have actually embraced receptive e-mail style are receiving a lot more clicks on the content inside their messages, according to a current credit report from Yesmail.

The record was based on data from countless emails sent out by Yesmail clients in 4Q15, along with information from previous quarters.

Even more than half of all opens in 4Q15 happened on cell phones both for brand names that utilized responsive email design as well as for those that did not, the analysis located.

Nonetheless, mobile clicks represented much less than half of overall clicks for brands that sent out no receptive messages; on the other hand, mobile clicks made up 58 % of all e-mail clicks for brands that sent out only receptive messages.

Simply puts, customers open up both non-responsive as well as responsive emails on their smartphones at roughly the exact same rates, but they are a lot less likely to click with if they encounter messages that are not enhanced for their gadgets.

Some 17 % of the brand names analyzed utilized responsive layout in all the emails they sent out in 4Q15, and also 26.7 % did not utilize responsive style in any of the e-mails they sent.

Concerning the research: The report was based on information from millions of e-mails sent out by Yesmail clients in 4Q15, in addition to information from previous quarters.