Merging Experiential Marketing with Digital MarketingCassie Carlson
“How often do you drive home from work barely listening to the radio, easily ignoring the numerous advertisements aired? If you’re like the majority, this happens all too often. Despite the loud over-bearing radio personality who’s trying to convince you to buy double glazing, traditional marketing methods are becoming less and less effective at catching our attention and getting us to part with our cash. Step aside radio and printed ads: experiential marketing has arrived.
Experiential marketing is all about immersing a customer in a particular brand or product. It is not passive marketing: rather, it works to establish an emotional connection between the potential customer and the product or service being promoted. There are numerous ways this can be done, from simple product sampling in supermarkets to more widespread guerrilla marketing events like product launches.
Not only was this a great way to communicate with the brand’s target demographic, it established an emotional connection too. When attendees look back on their festival memories, they will think fondly of the brand, further cementing the brand’s visibility.”
Campaigns like this are undeniably useful for both brands and products, but how do we integrate digital marketing too …Get market research help