Mobile Push Notifications: Help or Hindrance?
Mobile Push Notifications: Help or Hindrance?
When done right, mobile push notifications can engage your customers and get you the best ROI. However, few marketers get them. Here is a brief on what to do (and what not to).
Follow industry-specific best-practices for notifying consumers, suggests Microsoft in the following infographic: “Opt-in notification rates can vary a lot across all verticals.”
Don’t blast generic push notifications to all customers, states Microsoft. Instead, “personalize push notifications based on various demographics.
” Push notifications personalized to individual user preferences see conversion rate improvement up to 300%,” according to the infographic.
