Podcast Audience in 2016: Demographic and Listening Trends

Podcast Audience in 2016: Demographic and Listening Trends

What percentage of Americans listens to podcasts? Which devices do audiences make use of, and also where do they listen/watch? Just what is the group profile of the podcast target market?

To learn, Edison Research study as well as Triton Digital conducted a telephone survey in January and February 2016 of 2,001 individuals in the United States age 12 as well as older (52% talked to via landline, 48% through cellphone). The information was weighted to show national age-12+ population figures.

Here, crucial findings from the report.

Appeal

55% of Americans age 12+ recognize the term “podcasting.”.
Once, 36% have paid attention to or viewed a podcast at least.
21% have actually paid attention to a podcast in the previous month; 13% have actually eavesdroped the previous week.

Demographics

56% of podcast fans are guys, and 44% are females.
The podcast target market has a higher median income ($ 63,000) than the general United States adult populace ($ 53,000).
Podcast customers are most likely to have a four-year college degree and/or academic degree compared to the general United States grown-up populace.
More youthful customers are more probable to pay attention to podcasts compared to are Americans age 55+.

Listening Fads

Weekly podcast consumers pay attention to 5 podcasts each week, on standard, for approximately 4 hours and also 10 mins each week.
71% of consumers utilize their mobile phone to pay attention to podcasts; 29% utilize their computer.
53% of podcast customers hear podcasts frequently in the house.

Concerning the research: The record was based upon information from study performed in January as well as February 2016 of 2,001 individuals in the USA age 12 and also older.