Successfully Shift Sales to Online Channels
Successfully Shift Sales to Online Channels
Several large B2B firms are still having a hard time to encourage customers to buy solutions and also items online, according to a recent record from Accenture.
The record was based upon information from interviews with 50 digital as well as shopping leaders who work at U.S.-based B2B organizations with at the very least $500 million in annual earnings.
Fifty percent of the leaders interviewed state their company presently obtains less than 10 % of its yearly earnings from on-line sales; just 19 % claim that online sales make up majority of firm earnings.
Just how Clients Can Acquisition
Some 90 % of participants claim clients can buy products/services from their firm by means of sales representatives; 86 % state it is possible to acquire online with a site.
Exactly how Organizations Are Promoting E-Commerce
Most participants (92 %) say their firm makes use of e-mail message to encourage consumers to go shopping online; 86 % usage mailers to promote their web sites.
Top Challenges
Nearly two-thirds of participants (64 %) state a leading e-commerce difficulty is customers’ resistance to alter; 54 % say they battle with getting customers to constantly utilize online purchasing options.
Regarding the research study: The record was based on data from interviews with 50 electronic as well as shopping leaders who working from U.S.-based B2B organizations with a minimum of $500 million in yearly earnings.
