The 5 Secrets to a More Readable WebsiteCassie Carlson
June 13, 2014
In my last column, I stressed the importance of producing quality content, but a website packed with amazing content and top search-engine rankings won’t do your business any good if your visitors don’t stick around long enough to read it.
After all, isn’t the purpose of great content to convert visitors into leads and then eventually into sales and revenue?
The majority of website visitors know within the first three to five seconds if they are going to leave right away or stick around for a bit. To make a great first impression, your website needs to look great, be easy to navigate and present its content in a way that is easy to read… Read More