The Basics of a Winning Website

The Basics of a Winning Website

1. Responsive Design

A responsive website design will respond or adjust to the screen size of various different devices. Mobile browsing has officially taken over desktop browsing: thus, having a responsive website has become a basic necessity for small business owners. 48% of users say a non-responsive website frustrates them. When faced with a negative mobile shopping experience 43% of consumers will give up and go to a competitors site instead.

2. Branding -LOGO, Font, Colours

A website having a consistent look and feel in terms of logos, fonts, colours, and language will create trust amongst website visitors and help to strengthen your brand’s identity. 6 out of 10 people aged from 20-30 years look for consistent branding weather online, in store or by phone. 66% of consumers are willing to pay more for a product if the brand delivers a positive branding experience.

3. Eye Catching Bold Image— Not Generic Stock Photos

It is important to select images that will positively impact business objectives and compliment the design and layout. Websites that don’t use generic stock photos often have 48% higher conversion rates than those that do. 41% of small-business owners who own websites say the design/aesthetics of their site is the area that they’d most like to improve.

4. Clear, Uncluttered Navigation

A website that is easy to navigate give visitors more time to explore and discover more information about your company. 44 out of every 100 surveyed visitors of small business websites found navigation difficult. Making your website navigation-friendly increases conversion rates by 18.5%.

5.  Prominent Phone Numbers/ Contact Details

It is vital to provide your customers with an easy way to contact you with further inquires. This is necessary to establish your site as user-friendly, transparent, and trustworthy. 49 out of 100 small businesses fail to to display a contact number on their site. 8% of people abandon their shopping carts if contact details are not provided on websites.

6. Punchy Persuasive Headlines and Copy- Features, USP and Benefits Clear

A punchy, persuasive headline will grab visitors by the collar and give them a reason to stick around! A/B tests prove time and again that the headlines and text content on a website are critical and can result in a 10.4% lift in conversion rates!The famous David Ogilvy said that 5 times as many people read the headline as the body content. 81% of business’s rate their website’s content as “useful” or “critical.”

7. Important Information above the Fold

In web design the term “above the fold” refers to the portion of the webpage that is visible without scrolling. The serial position effect describes how a person pays more attention to and retains more information to things that appear at the beginning and the end. 77% of visitors to a website do not scroll, and therefore they only see the portion that is above the fold.

8. Content Promotion– Blogs, Videos, Downloadables

Web marketers have to abide by a basic rule: content drives action. Thus blogs, videos and downloadables can work wonders when it comes to reaching your target audience. By Offering multiple product views and other alternative images leads to 58% more wed sales.  Videos and other downloadables on landing pages increase conversion rates by 86%.

9. Strong Calls-To-Action

Calls-to-action are text or graphics that encourage your visitors to take action on your website. These actions could include things like signing up to a newsletter, visiting your shop, or requesting a call back. Adding a click-through button lifts CTA rates by 2.75 times. Large, brightly covered click-through buttons often achieve 5 times more clicks.

10. Trust Indicators- EG. Awards, Guarantees, Testimonials

Trust indicators help show customers that you are safe to do business with and give them an idea of what they can expect from you. 72% of consumers say positive reviews make them trust a business more. 65 out of 100 Business owners say that reviews and company reputation are the aspects of their business that are most important to them.