The Top Google Search Ranking Factors in 2014

The Top Google Search Rank Factors in 2014

When creating a website, the Google search ranking is always at the top of the priority list. Everyone wants a better ranking on Google search results. This is why people are always looking for ways to make that happen. There have been certain guidelines that people have been following to increase their chances of better rankings. However, these guidelines are not set in stone and are subject to change. Here is a look at some of the factors that have influenced Google rankingsin the year.

 

 

Content

This is one of the things that always remain constant over the years. The kind of content on a website contributes a great deal to its search results rankings. Good quality content is always a big boost when it comes to ranking. This year’s research has shown that the depth of the content is also essential. An element like the sentence count is also an attribute.

Keywords

The use keywords has always been emphasized when doing SEO. The contribution of keyword on Google rankings has shifted a little. Keywords are still critical when it comes to titles and outlining the subject. Now the density of the keywords is not as important as it used to be.

Social media use

The use of social media platforms is also an element that affects site rankings. The number of tweets or Facebook likes a page has will affect its position in search results ranks. More use of social media platforms on websites has yielded positive results. 

 

Better detailed pages also seem to have better rankings as research shows. There are sites that include images and videos in their content. More word count on pages is also a factor that contributes to better Google rankings. The language used is also very important. Language that is easy and simple will get a page better ranking on Google search results. As time changes, so does everything else; this why it is important to know what matters when creating a website. 

 

Source of images and statistics according to a recent report from Searchmetrics.