Top Trends and Challenges in 2016
Top Trends and Challenges in 2016
Several brand names prepare to both experiment with brand-new advertising companies in 2016 and also combine the variety of companions they collaborate with, based on a recent record from RSW/US.
The record was based upon data from a survey conducted in December 2015 of 165 senior degree marketers at brands and 115 executives at advertising agencies.
Some 62 % of respondents benefiting brand names claim they anticipate their advertising budget to grow in 2016, and 91 % anticipate to increase spend on digital media.
Three-quarters of brand marketers anticipate to use 2 or more agencies this year, a rise of 12 portion points compared to 2015.
Although many brand online marketers expect they’ll use multiple companies in 2016, only 15 % anticipate to include new companions to their permanent roster and nearly a third (30 %) plan to combine the number they deal with by the end of the year.
Fortunately for agencies is that 42 % of brand name marketing professionals expect to boost the quantity of project job (projects beyond retainer connections) offered to companions in 2016.
Brand name marketers state the leading services they expect needing from agencies in 2016 are imaginative (55 % expect to desire), digital advertising and marketing development/management (42 %), and also brand strategy (34 %).
Regarding the research study: The record was based on data from a survey conducted in December 2015 of 165 elderly level online marketers at brand names and also 115 execs at marketing companies.
