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Seven Tips for Localizing your Marketing Activities

April 13, 2017

Seven Tips for Localizing your Marketing Activities

Seven Tips for Localizing Your Marketing When marketing to the United States, best-practice European B2B online marketers localize the following. 1. Customer Personas and Buyer Journey Maps US purchasers are often a lot more straight...

How Advertising PR and Web content interact

September 2, 2016

Advertising, Marketing

How Advertising, PR, and Web Content Interact

Here's exactly how Advertising and marketing, Public Relations, and Web content can interact across 4 main locations-- the PESO design (paid, earned, shared, and had media)-- as well as where they split...