Website Optimization: Marketers’ Top Goals and Areas of Focus
June 20, 2014
Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
Some 60% of respondents say increasing the number of leads generated from their website is a top objective in the year ahead, and 50% view increasing traffic is a major goal, the survey of 336 B2B and B2C marketers found.
Other top objectives for websites: increasing visitor engagement (42% of respondents say it’s a top priority), increasing sales transactions (35%), and increasing brand awareness (32%)…Read more
By Ayaz Nanji
