When Retailers Sent Their Cyber Monday Emails

When Retailers Sent Their Cyber Monday Emails

Many sellers in the United States waited up until after 6:00 AM Eastern Time to send their very first e-mail on Cyber Monday this year, according to information from Bronto Software application.

The report was based on 2015 Cyber Monday information from even more than 400 US stores along with data from 2011 – 2014.

The hour between 7:00 AM as well as 8:00 AM ET was the busiest time for sending Cyber Monday emails, with 11 % of sellers messaging consumers during that duration.

There was likewise a flurry of e-mails sent out in between 4:00 PM and 6:00 PM ET as sellers tried to lure buyers with final deals.

A variety of the merchants analyzed sent out e-mails in between 12:00 PM as well as 2 PM ET, a pattern that Bronto had actually not seen in previous years.

Even more compared to half (52 %) of the stores examined sent out greater than one email on Cyber Monday this year.

About the study: The record was based on 2015 Cyber Monday information from greater than 400 United States merchants as well as information from 2011 – 2014.