Why The Future of Digital Marketing Is Pure PR
June 13, 2014
Industry commentators have been keen to sound the death knell for traditional SEO in the wake of recent updates (and full-on algorithm switch-outs) from Google.
It’s arguable that they have good grounds to make such dramatic claims. In its never-ending battle to have its search spiders behave more like humans, the big G has increasingly moved away from rewarding those who tick the boxes on technical elements and has instead placed a growing emphasis on social signals and quality content.
However, I’m of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years… Read More
Contributor:
Gerald Heneghan
