Six Essential Design Tools for Marketers
You may well understand the marketing strategy, but delivering messages to your target audiences will not help if these messages do not attract and hold their attention.
Take a look at the following Facebook article.
Would this ad attract your attention if you see it in your news feed?
Why or why not?
All about visuals
The main problem with this announcement is the lack of image or relevant video. And, now, we should all understand how important visual content is and why it is essential for every marketer to become familiar with the basic design principles:
Facebook messages with images are shared 2.3 times more than plain text messages.
People remember about 10% of the information they hear. However, if you associate audio with an image, the percentage of information that is retained increases to 65%.
Some 37% of marketers report that visual marketing is the most important type of content for their businesses, just behind blogs.
Website design is the main criterion for the credibility of a company for 43% of people.
Does the above post attract more attention when associated with a relevant image?
This example illustrates how important design is in marketing. The image is the main reason why the post has received so many likes. It’s a high quality picture, and the colors and fonts go well together.
But does that mean you need to hire coders, editors and designers? Or do you do everything on your own and deepen the theory of design?
Neither the extreme is the right answer.
Many tools are available to help you create amazing visuals and save you time and money, giving you the benefits of a professional-looking design without the need to understand the theory of design.
Here are six tools that will help you create impressive visuals.
1. Crello-free design templates for marketing materials
Why is it? Crello is a free tool that allows you to create images for your blog posts, ads, posters and other marketing materials. It offers 10,000 design templates, 31 design formats and more than 12,000 free photos and vectors.
How much does it cost? It’s free; After registration, you have access to different layouts and thousands of high quality images. Paid images are also available on the platform, with an average price of $ 0.99 each.
How it works? The Crello tool is easy to use. All you need to do is register, choose a format, add an image and insert your text. Here are some examples of images you can create in just five minutes.
Why Crello? You do not have to spend hours looking for inspiration and mastering your Photoshop skills. Choose a layout, add your imagination and get a perfect picture!
2. Prezi-A must-have tool for presentations
Why is it? Prezi is a cloud-based service that helps you create impressive presentations. You can select and customize a collection of awesome templates.
How much does it cost? Payment options of $ 5 to $ 50 per month are available.Why should you use it? Up to 90% of the information we receive comes from our eyes. It is always best to combine images with text when you try to explain points to your readers. Our brains recognize a symbol more easily than reading a word, which is why visually appealing presentations increase engagement with your audience.
3. Pixlr-An easy way to edit your images
Why is it? Say you do not have enough budget to buy Adobe Photoshop and are limited by the Microsoft Paint feature. That’s when Pixlr comes to the rescue. It has most of the basic functions of Adobe Photoshop, so you can edit your images on any device at any time.
How much does it cost? The tool is totally free. You do not even need to create an account to use it.
How it works? Pixlr works the same way as the most popular photo editing programs. You can download or create images, and add layers and filters. If you have some experience in editing photos, it will be easy for you to understand how to use the tool. If you’re new to photo editing, you can search for video tutorials on YouTube.
Why Pixlr? If you are not a graphic designer, you may not want to pay large sums of money.
4. Venngage-Impressive infographic to increase engagement
Why is it? Did you know that infographics are shared three times more than other types of content? In addition, those who receive text instructions with illustrations do better and understand these instructions more quickly. With the help of Venngage, you can easily create infographics to present your data.
How much does it cost? Venngage offers three main pricing options: student, business and premium. A student account is free, but the number of templates you can create is limited. Premium accounts are $ 19 per month and you have more options than the student account. If you purchase a business account for $ 49 a month, you have access to all models, an easy export process and online support.
How it works? You sign up with your Facebook ID, your Google Account or your email address. choose a model; and add your data.
Why Venngage? Venngage allows you to turn your data into easy to understand infographics. Whether you need to create a report or write a product guide, Venngage is an indispensable assistant that will help you connect with your audience.
