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April 22, 2015
Digital Marketing, Email Marketing, Marketing, Online Marketing

Email Benchmarks, Mobile Use and Trends

Alex2017-03-06T16:04:03-06:00

Email Benchmarks, Mobile Use and Trends Mobile clicks represented 40 % of all advertising and marketing e-mail clicks in the 4th quarter of 2014, a 10 % year-over-year rise, based on a current...

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April 12, 2015
Digital Marketing, Marketing, SEM, SEO

Pump Up Your SEM Campaign

Alex2017-03-06T16:04:11-06:00

Pump Up Your SEM Campaign Exactly what do you do when your SEM Campaigns is not providing the outcomes you want? You were wishing for even more conversions or leads, yet it appears...

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December 7, 2014
Marketing

The 5 Secrets to a More Readable Website

Cassie Carlson2017-03-06T16:05:40-06:00

June 13, 2014 In my last column, I stressed the importance of producing quality content, but a website packed with amazing content and top search-engine rankings won’t do your business any good if your...

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December 7, 2014
Brand Marketing, Digital Marketing, Marketing, Online Marketing

Merging Experiential Marketing with Digital Marketing

Cassie Carlson2017-03-06T16:05:41-06:00

"How often do you drive home from work barely listening to the radio, easily ignoring the numerous advertisements aired? If you’re like the majority, this happens all too often. Despite the loud...

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December 7, 2014
Advertising, Brand Marketing, Digital Marketing, Marketing, SEO

Consumers Change Shopping Habits with Local Businesses

Cassie Carlson2017-03-06T08:53:40-06:00

June 13, 2014 Consumers have been relying on the Internet to find businesses and products in their local areas for years. They use social media, review websites, and mobile search to conduct research before...

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December 7, 2014
Advertising, Content Marketing, Marketing, Online Marketing

Consumer Psychology and the E-Commerce Checkout [Infographic]

Cassie Carlson2017-03-06T08:53:15-06:00

July 25, 2014 How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most...

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Recent Posts

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    Six strategies to help you generate creative ideas

    November 15, 2019
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    November 10, 2019
    Absolutely nothing discourages online shoppers greater than seeing a thumbnail …

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Recent Post

  • 10 website launch tips to ensure a seamless go-live transition

    10 website launch tips to ensure a seamless go-live transition

    November 15, 2019
  • Social Selling: Three Reasons It’s Good for Business and Four Steps to get You Started

    Social Selling: Three Reasons It’s Good for Business and Four Steps to get You Started

    November 12, 2019
  • Overcoming PPC barriers: low search volume

    Overcoming PPC barriers: low search volume

    November 12, 2019

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